A man in a suit and tie is smiling for the camera.

Jay Knobbe

Jay Knobbe is the founder of Insurance 365. He has spent the past 27 years enjoying the friends made, relationships created, and benefits of being an insurance agent. Jay works has worked with numerous people, insurance situations and risks, but has really found a passion in the retirement arena. Jay spent 15 years as one of State Farm's top agents in the nation, but in 2015, decided to become a multi-line broker representing the industry rather than one company. He combined his top performance numbers and years of experience to create a unique agency, Insurance 365….an agency with a personal relationship and a price-driven goal for each client/prospect.


Today, he mainly works with families on long-term care insurance, life insurance, and income planning. These 3 components, if set up correctly, can lead families into a peaceful retirement. The real secret of the business, according to Jay, is being the objective educator of the products and creating a personal relationship of trust. Jay believes to be a true ally for the client is vital.


Family Life: Jay has a wife, Tonya, son, Mitch, and daughter, Bridgett, along with a daughter-in-law, Brenda, son-in-law, John Freudenberg, and a grandsons, Kayson & Beckham.


Interests outside of Insurance 365: Works a family ranch with his son Mitch, where they have a cattle operation. He likes to bike all around Norfolk, and pretty much socialize with anyone who wants to talk politics, business and share an occasional laugh.